Potential. That’s everything to Wisconsin Capital Management. Through in-depth research and powers of observation refined over 40 years in business, we uncover companies capable of growth via innovation and disruption.
Whether you’re a new investor or a seasoned professional, we can help you reach your potential. Find out how we balance stocks and bonds to give you the ideal combination of offense and defense against volatile markets—and seek to help you earn the returns you expect.
We strive to deliver exceptional investment advisory services that empower our clients to achieve their financial objectives, with the ultimate goal of building enduring relationships founded on trust and transparency. We are committed to fostering long-term capital appreciation and risk-adjusted returns through disciplined portfolio management, innovative asset allocation strategies, and a client-centric fiduciary approach.
We promise to uphold the highest standards of integrity, professionalism, and excellence in all that we do. Our clients' interests are paramount in our investment decision-making process, and we are dedicated to providing personalized, attentive service. We continuously strive to enhance our financial acumen, stay ahead of market trends, and adapt our investment strategies to meet the evolving needs of our clients.
We believe growth is the most important component of a portfolio. Volatility is inherent in stocks. By utilizing bonds and other tools when appropriate, we can best provide the balance our shareholders need. Our commitment is to deliver the highest possible returns, manage downside risk, and support our clients every step of the way on their financial journey.
Growth is the main characteristic we look for in an investment. The potential for gains makes the unpredictability of performance worth it. But to minimize volatility, we allocate our portfolio across stocks, bonds, and cash. That way, our investors build a bulwark against market variances, with the goal of reducing the effects of downturns, while allowing you to participate in the upside.
By understanding the current business cycle, we can select businesses that match our themes for success, producing strong revenue and profit growth.
Each company we bring into our portfolio encompasses the following traits that reflect our principal investment beliefs:
We can also create bespoke portfolios for clients that can strictly adhere to either a specific investment criteria or strategy such as:
Since its founding in January 2004, Principal of Wisconsin Capital Management, a firm that traces its origins to 1984 (formerly Thompson Plumb & Associates), with additional roles as Portfolio Manager and Research Analyst.
Since 2003, served in various roles with Wisconsin Capital Management as an active member of its research committee and as a Portfolio Manager for privately managed accounts.
Since August 2020, Chief Compliance Officer for Wisconsin Capital Management, where she is responsible for design and implementation of the compliance program to ensure adherence to laws, regulatory requirements, policies, and procedures.
Send us a message, and tell us more about your financial goals and needs. Someone from our team will get back to you soon to schedule a consultation.
8020 Excelsior Drive, Madison, Wisconsin 53717, United States
Open today | 09:00 am – 05:00 pm |
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Wisconsin Capital Management
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